Ecommerce funnel research / Rumpl

Midnight Blue | Rumpl Performance Blankets

Rumpl's outdoor ecommerce funnel starts from a pdp entry and follows a pdp to checkout journey. The captured flow contains 6 screens across pdp, checkout for blanket.

What’s in the flow

The captured journey contains 6 screens across 2 page types.

entry:pdpjourney:pdp-to-checkoutvertical:outdoorproduct:blanketproduct:performance-blanketsaudience:outdoor-enthusiastscompany-size:mid-marketoffer:free-shippingproof:guaranteeupsell:presentmarket:us
  1. 01pdp
  2. 02checkout