Ecommerce funnel research / Kosas

Kosas ecommerce funnel

Kosas' beauty ecommerce funnel starts from a collection entry and follows a collection to pdp to cart to checkout journey. The captured flow contains 5 screens across pdp, cart, checkout for skincare.

What’s in the flow

The captured journey contains 5 screens across 3 page types.

entry:collectionjourney:collection-to-pdp-to-cart-to-checkoutvertical:beautyproduct:skincareproduct:makeupaudience:acne-prone-skincompany-size:largeoffer:free-returnsproof:clinicalcheckout:express-checkoutmarket:us
  1. 01pdp
  2. 02cart
  3. 03checkout