Ecommerce funnel research / Nisolo

Nisolo ecommerce funnel

Nisolo's footwear ecommerce funnel starts from a pdp entry and follows a pdp to checkout journey. The captured flow contains 6 screens across pdp, blocked, checkout for shoes.

What’s in the flow

The captured journey contains 6 screens across 3 page types.

entry:pdpjourney:pdp-to-checkoutvertical:footwearproduct:shoesaudience:style-conscious-consumerscompany-size:mid-marketupsell:presentmarket:us
  1. 01pdp
  2. 02blocked
  3. 03checkout