Ecommerce funnel research / Active Iron

Active Iron ecommerce funnel

Active Iron's supplements ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across pdp, checkout, cart for iron supplement.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:supplementsproduct:iron-supplementaudience:athletesproof:expert
  1. 01pdp
  2. 02checkout
  3. 03cart