Ecommerce funnel research / Kosas

Kosas ecommerce funnel

Kosas' beauty ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 3 screens across pdp, checkout, cart for setting mist.

What’s in the flow

The captured journey contains 3 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:beautyproduct:setting-mistaudience:makeup-userscompany-size:largeoffer:percentage-discountproof:demonstrationmarket:us
  1. 01pdp
  2. 02checkout
  3. 03cart