Ecommerce funnel research / Faherty Brand

Faherty Brand ecommerce funnel

Faherty Brand's apparel ecommerce funnel starts from a guide entry and follows a guide journey. The captured flow contains 4 screens across checkout, pdp for shorts.

What’s in the flow

The captured journey contains 4 screens across 2 page types.

entry:guidejourney:guidevertical:apparelproduct:shortsaudience:mencompany-size:largemarket:us
  1. 01checkout
  2. 02pdp
Faherty Brand ecommerce funnel | Funnelbook