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Ecommerce funnel research / Harper Wilde

Harper Wilde ecommerce funnel

Harper Wilde's apparel ecommerce funnel starts from a collection entry and follows a collection to pdp to cart to checkout journey. The captured flow contains 5 screens across collection, pdp, checkout, cart-drawer for bra bundle.

What’s in the flow

The captured journey contains 5 screens across 4 page types.

entry:collectionjourney:collection-to-pdp-to-cart-to-checkoutvertical:apparelproduct:bra-bundleproduct:braletteaudience:plus-sizeaudience:existing-customerscompany-size:mid-marketoffer:bundleproof:demonstrationupsell:presentmarket:us
  1. 01collection
  2. 02pdp
  3. 03checkout
  4. 04cart drawer
Harper Wilde ecommerce funnel | Funnelbook