Ecommerce funnel research / As December Falls

As December Falls ecommerce funnel

As December Falls' music ecommerce funnel starts from a pdp entry and follows a pdp to questions to cart to checkout journey. The captured flow contains 6 screens across pdp, quiz-question, checkout, cart-drawer for cd.

What’s in the flow

The captured journey contains 6 screens across 4 page types.

entry:pdpjourney:pdp-to-questions-to-cart-to-checkoutvertical:musicproduct:cdproduct:music-albumaudience:rock-music-fansupsell:present
  1. 01pdp
  2. 02quiz question
  3. 03checkout
  4. 04cart drawer