Ecommerce funnel research / Sarah Mitchell

Sarah Mitchell ecommerce funnel

Sarah Mitchell's foot-health ecommerce funnel starts from a article entry and follows a article to questions to checkout journey. The captured flow contains 3 screens across checkout, quiz-question, article for insoles.

What’s in the flow

The captured journey contains 3 screens across 3 page types.

entry:articlejourney:article-to-questions-to-checkoutvertical:foot-healthproduct:insolesaudience:people-with-foot-fatigueoffer:percentage-discountproof:testimonialsupsell:present
  1. 01checkout
  2. 02quiz question
  3. 03article