Ecommerce funnel research / Patrick Ta Beauty

Patrick Ta Beauty ecommerce funnel

Patrick Ta Beauty's beauty ecommerce funnel starts from a collection entry and follows a collection to cart to pdp to checkout journey. The captured flow contains 4 screens across cart-drawer, pdp, checkout for makeup.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:collectionjourney:collection-to-cart-to-pdp-to-checkoutvertical:beautyproduct:makeupcompany-size:largemarket:us
  1. 01cart drawer
  2. 02pdp
  3. 03checkout