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Ecommerce funnel research / SKIMS

SKIMS ecommerce funnel

SKIMS's apparel ecommerce funnel starts from a homepage entry and follows a homepage to collection to pdp to cart to checkout journey. The captured flow contains 7 screens across entry, pdp, cart, collection, checkout for underwear.

What’s in the flow

The captured journey contains 7 screens across 5 page types.

entry:homepagejourney:homepage-to-collection-to-pdp-to-cart-to-checkoutvertical:apparelproduct:underwearproduct:shapewearupsell:present
  1. 01entry
  2. 02pdp
  3. 03cart
  4. 04collection
  5. 05checkout