Ecommerce funnel research / ARK of Sweden

ARK of Sweden ecommerce funnel

ARK of Sweden's health-and-wellness ecommerce funnel starts from a listicle entry and follows a listicle to pdp to cart to checkout journey. The captured flow contains 5 screens across listicle, checkout, pdp, cart for liquid drops.

What’s in the flow

The captured journey contains 5 screens across 4 page types.

entry:listiclejourney:listicle-to-pdp-to-cart-to-checkoutvertical:health-and-wellnessproduct:liquid-dropsproduct:natural-performance-boosteraudience:athletesaudience:busy-professionalscompany-size:mid-marketoffer:subscriptionproof:demonstrationupsell:presentmarket:us
  1. 01listicle
  2. 02checkout
  3. 03pdp
  4. 04cart