Ecommerce funnel research / Ritual

Ritual ecommerce funnel

Ritual's supplements ecommerce funnel starts from a pdp entry and follows a pdp to checkout journey. The captured flow contains 4 screens across pdp, checkout for vitamins.

What’s in the flow

The captured journey contains 4 screens across 2 page types.

entry:pdpjourney:pdp-to-checkoutvertical:supplementsproduct:vitaminsproduct:supplementaudience:pregnant-peopleaudience:adultsoffer:percentage-discountproof:guaranteeupsell:present
  1. 01pdp
  2. 02checkout