Ecommerce funnel research / Routledge Books
Routledge Books ecommerce funnel
Routledge Books' publishing ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across cart-drawer, pdp, checkout for book.
What’s in the flow
The captured journey contains 4 screens across 3 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:publishingproduct:bookoffer:free-shippingcheckout:guest-checkout
- 01cart drawer
- 02pdp
- 03checkout