Ecommerce funnel research / Negative Underwear

Negative Underwear ecommerce funnel

Negative Underwear's apparel ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 5 screens across cart-drawer, pdp, cart, checkout for bra.

What’s in the flow

The captured journey contains 5 screens across 4 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:apparelproduct:braaudience:women
  1. 01cart drawer
  2. 02pdp
  3. 03cart
  4. 04checkout