Ecommerce funnel research / Patrick Ta Beauty

Patrick Ta Beauty ecommerce funnel

Patrick Ta Beauty's beauty ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across pdp, cart-drawer, checkout for bronzer.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:beautyproduct:bronzerproduct:contouraudience:beauty-shopperscompany-size:largeproof:press
  1. 01pdp
  2. 02cart drawer
  3. 03checkout