Ecommerce funnel research / Pepper

Pepper ecommerce funnel

Pepper's apparel ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 7 screens across pdp, cart, cart-drawer, checkout for bra.

What’s in the flow

The captured journey contains 7 screens across 4 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:apparelproduct:braaudience:small-chestoffer:bundle
  1. 01pdp
  2. 02cart
  3. 03cart drawer
  4. 04checkout