Ecommerce funnel research / Grove Collaborative
Grove Collaborative ecommerce funnel
Grove Collaborative's home-and-kitchen ecommerce funnel starts from a collection entry and follows a collection to pdp to cart to checkout journey. The captured flow contains 5 screens across collection, pdp, cart, checkout for plastic free products.
What’s in the flow
The captured journey contains 5 screens across 4 page types.
entry:collectionjourney:collection-to-pdp-to-cart-to-checkoutvertical:home-and-kitchenproduct:plastic-free-productsproduct:food-storageaudience:health-conscious-consumerscompany-size:largeoffer:subscriptionmarket:us
- 01collection
- 02pdp
- 03cart
- 04checkout