Ecommerce funnel research / Marlene's Pet Shop

Marlene's Pet Shop ecommerce funnel

Marlene's Pet Shop's pet ecommerce funnel starts from a advertorial entry and follows a advertorial to pdp to cart to checkout journey. The captured flow contains 5 screens across entry, pdp, checkout, advertorial, cart for cat toy.

What’s in the flow

The captured journey contains 5 screens across 5 page types.

entry:advertorialjourney:advertorial-to-pdp-to-cart-to-checkoutvertical:petproduct:cat-toyproduct:pet-toyaudience:cat-ownersoffer:buy-one-get-oneproof:testimonials
  1. 01entry
  2. 02pdp
  3. 03checkout
  4. 04advertorial
  5. 05cart