Ecommerce funnel research / BooksThreads

BooksThreads ecommerce funnel

BooksThreads' apparel ecommerce funnel starts from a collection entry and follows a collection to cart to pdp to checkout journey. The captured flow contains 6 screens across collection, cart-drawer, cart, pdp, checkout for t shirt.

What’s in the flow

The captured journey contains 6 screens across 5 page types.

entry:collectionjourney:collection-to-cart-to-pdp-to-checkoutvertical:apparelproduct:t-shirtproduct:halloween-t-shirtaudience:book-loversoffer:percentage-discountupsell:presentmarket:us
  1. 01collection
  2. 02cart drawer
  3. 03cart
  4. 04pdp
  5. 05checkout