Ecommerce funnel research / Starface

Starface ecommerce funnel

Starface's beauty ecommerce funnel starts from a collection entry and follows a collection to pdp to cart to checkout journey. The captured flow contains 7 screens across cart-drawer, pdp, cart, checkout for star balm.

What’s in the flow

The captured journey contains 7 screens across 4 page types.

entry:collectionjourney:collection-to-pdp-to-cart-to-checkoutvertical:beautyproduct:star-balmproduct:lip-balm
  1. 01cart drawer
  2. 02pdp
  3. 03cart
  4. 04checkout