Ecommerce funnel research / Bombas

Bombas ecommerce funnel

Bombas' apparel ecommerce funnel starts from a pdp entry and follows a pdp to offer to cart journey. The captured flow contains 4 screens across pdp, offer, cart-drawer for running socks.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-offer-to-cartvertical:apparelproduct:running-socksaudience:mencompany-size:largemarket:us
  1. 01pdp
  2. 02offer
  3. 03cart drawer