Ecommerce funnel research / Thorne

Thorne ecommerce funnel

Thorne's supplements ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across pdp, checkout, cart-drawer, cart for electrolytes.

What’s in the flow

The captured journey contains 4 screens across 4 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:supplementsproduct:electrolytesproduct:creatineaudience:athletescompany-size:largecheckout:shopifymarket:us
  1. 01pdp
  2. 02checkout
  3. 03cart drawer
  4. 04cart