Ecommerce funnel research / WOLACO

WOLACO ecommerce funnel

WOLACO's apparel ecommerce funnel starts from a pdp entry and follows a pdp to cart journey. The captured flow contains 2 screens across blocked, cart-drawer for running shorts.

What’s in the flow

The captured journey contains 2 screens across 2 page types.

entry:pdpjourney:pdp-to-cartvertical:apparelproduct:running-shortsaudience:runnerscompany-size:smalloffer:subscriptionmarket:us
  1. 01blocked
  2. 02cart drawer