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Ecommerce funnel research / MAKEUP BY MARIO

MAKEUP BY MARIO ecommerce funnel

MAKEUP BY MARIO's beauty ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 3 screens across checkout, pdp, cart for makeup brush.

What’s in the flow

The captured journey contains 3 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:beautyproduct:makeup-brushoffer:free-shippingupsell:present
  1. 01checkout
  2. 02pdp
  3. 03cart