Ecommerce funnel research / CALPAK
CALPAK ecommerce funnel
CALPAK's travel ecommerce funnel starts from a pdp entry and follows a pdp to offer to checkout journey. The captured flow contains 3 screens across pdp, offer, checkout for luggage.
What’s in the flow
The captured journey contains 3 screens across 3 page types.
entry:pdpjourney:pdp-to-offer-to-checkoutvertical:travelproduct:luggageproduct:packing-organizersaudience:travelerscompany-size:largeoffer:percentage-discountoffer:bundleoffer:free-shippingproof:reviewsupsell:presentmarket:us
- 01pdp
- 02offer
- 03checkout