Ecommerce funnel research / Westman Atelier

Westman Atelier ecommerce funnel

Westman Atelier's beauty ecommerce funnel starts from a pdp entry and follows a pdp journey. The captured flow contains 2 screens across cart, pdp for tinted highlighter.

What’s in the flow

The captured journey contains 2 screens across 2 page types.

entry:pdpjourney:pdpvertical:beautyproduct:tinted-highlighterproduct:cream-highlighteraudience:beauty-consumersaudience:beauty-shopperscompany-size:mid-marketmarket:us
  1. 01cart
  2. 02pdp