Ecommerce funnel research / Maple House

Maple House ecommerce funnel

Maple House's home-repair ecommerce funnel starts from a article entry and follows a article to pdp to checkout journey. The captured flow contains 12 screens across entry, article, other, pdp, checkout for roof repair.

What’s in the flow

The captured journey contains 12 screens across 5 page types.

entry:articlejourney:article-to-pdp-to-checkoutvertical:home-repairproduct:roof-repairproduct:home-preservationaudience:mobile-home-ownersaudience:homeownersoffer:free-shipping
  1. 01entry
  2. 02article
  3. 03other
  4. 04pdp
  5. 05checkout