Ecommerce funnel research / Steelcase

Steelcase ecommerce funnel

Steelcase's healthcare ecommerce funnel starts from a pdp entry and follows a pdp to cart to collection to checkout journey. The captured flow contains 9 screens across pdp, cart-drawer, checkout, collection for healthcare seating.

What’s in the flow

The captured journey contains 9 screens across 4 page types.

entry:pdpjourney:pdp-to-cart-to-collection-to-checkoutvertical:healthcareproduct:healthcare-seatingproduct:office-chairupsell:present
  1. 01pdp
  2. 02cart drawer
  3. 03checkout
  4. 04collection