Ecommerce funnel research / STATE

STATE ecommerce funnel

STATE's accessories ecommerce funnel starts from a collection entry and follows a collection to pdp to cart to checkout journey. The captured flow contains 5 screens across cart, pdp, checkout for tote bag.

What’s in the flow

The captured journey contains 5 screens across 3 page types.

entry:collectionjourney:collection-to-pdp-to-cart-to-checkoutvertical:accessoriesproduct:tote-bagproduct:toteaudience:shoppersaudience:everyday-shopperscompany-size:largeoffer:percentage-discountupsell:presentmarket:us
  1. 01cart
  2. 02pdp
  3. 03checkout
STATE ecommerce funnel | Funnelbook