Ecommerce funnel research / Tuft + Paw

Tuft + Paw ecommerce funnel

Tuft + Paw's pet ecommerce funnel starts from a other entry and follows a other to article to questions to offer to cart to checkout journey. The captured flow contains 12 screens across article, cart, other, entry, quiz-question for cat litter.

What’s in the flow

The captured journey contains 12 screens across 7 page types.

entry:otherjourney:other-to-article-to-questions-to-offer-to-cart-to-checkoutvertical:petproduct:cat-litterproduct:cat-treataudience:cat-ownerscompany-size:mid-marketoffer:subscriptionoffer:gift-with-purchaseproof:testimonialsproof:guaranteemarket:camarket:us
  1. 01article
  2. 02cart
  3. 03other
  4. 04entry
  5. 05quiz question
  6. 06offer
  7. 07checkout