Ecommerce funnel research / Public Goods

Public Goods ecommerce funnel

Public Goods' personal-care ecommerce funnel starts from a pdp entry and follows a pdp to offer to checkout journey. The captured flow contains 4 screens across offer, checkout for bath and body essentials.

What’s in the flow

The captured journey contains 4 screens across 2 page types.

entry:pdpjourney:pdp-to-offer-to-checkoutvertical:personal-careproduct:bath-and-body-essentialsaudience:eco-conscious-consumerscompany-size:mid-marketoffer:bundleoffer:free-shippingcheckout:multistepmarket:us
  1. 01offer
  2. 02checkout