Ecommerce funnel research / On
On ecommerce funnel
On's footwear ecommerce funnel starts from a pdp entry and follows a pdp to cart to result journey. The captured flow contains 2 screens across checkout, pdp for running shoes.
What’s in the flow
The captured journey contains 2 screens across 2 page types.
entry:pdpjourney:pdp-to-cart-to-resultvertical:footwearproduct:running-shoesaudience:runnerscompany-size:large
- 01checkout
- 02pdp