Ecommerce funnel research / ThatCove
ThatCove ecommerce funnel
ThatCove's family-gifts ecommerce funnel starts from a article entry and follows a article to pdp to offer to checkout journey. The captured flow contains 4 screens across entry, pdp, offer, checkout for personalized story books.
What’s in the flow
The captured journey contains 4 screens across 4 page types.
entry:articlejourney:article-to-pdp-to-offer-to-checkoutvertical:family-giftsproduct:personalized-story-booksaudience:familiesoffer:bundleproof:testimonialsproof:guaranteeupsell:presentcheckout:multistep
- 01entry
- 02pdp
- 03offer
- 04checkout