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Ecommerce funnel research / Nike

Nike ecommerce funnel

Nike's apparel ecommerce funnel starts from a quiz entry and follows a quiz to questions to cart journey. The captured flow contains 2 screens across quiz-question, cart-drawer for basketball jersey.

What’s in the flow

The captured journey contains 2 screens across 2 page types.

entry:quizjourney:quiz-to-questions-to-cartvertical:apparelproduct:basketball-jersey
  1. 01quiz question
  2. 02cart drawer
Nike ecommerce funnel | Funnelbook