Ecommerce funnel research / HexClad

HexClad ecommerce funnel

HexClad's home-and-kitchen ecommerce funnel starts from a other entry and follows a other to pdp to cart to checkout journey. The captured flow contains 5 screens across entry, checkout, pdp, other, cart for cookware.

What’s in the flow

The captured journey contains 5 screens across 5 page types.

entry:otherjourney:other-to-pdp-to-cart-to-checkoutvertical:home-and-kitchenproduct:cookwareproduct:egg-panprice-point:premiumoffer:free-shippingproof:reviewsproof:testimonialsupsell:present
  1. 01entry
  2. 02checkout
  3. 03pdp
  4. 04other
  5. 05cart