Ecommerce funnel research / WOLACO

WOLACO ecommerce funnel

WOLACO's apparel ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across cart-drawer, checkout, pdp for half tight.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:apparelproduct:half-tightaudience:runnersprice-point:premiumcompany-size:mid-marketoffer:subscriptionmarket:us
  1. 01cart drawer
  2. 02checkout
  3. 03pdp