Ecommerce funnel research / Rhode
Rhode ecommerce funnel
Rhode's beauty ecommerce funnel starts from a collection entry and follows a collection to pdp to cart to checkout journey. The captured flow contains 7 screens across cart, collection, pdp, checkout for makeup.
What’s in the flow
The captured journey contains 7 screens across 4 page types.
entry:collectionjourney:collection-to-pdp-to-cart-to-checkoutvertical:beautyproduct:makeupproduct:accessoriesoffer:free-shippingupsell:present
- 01cart
- 02collection
- 03pdp
- 04checkout