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Ecommerce funnel research / Kendra Scott

Kendra Scott ecommerce funnel

Kendra Scott's jewelry ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 7 screens across cart, pdp, checkout for necklace.

What’s in the flow

The captured journey contains 7 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:jewelryproduct:necklaceaudience:studentsaudience:heroescompany-size:largeoffer:percentage-discountmarket:us
  1. 01cart
  2. 02pdp
  3. 03checkout
Kendra Scott ecommerce funnel | Funnelbook