Ecommerce funnel research / Dr. Squatch

Dr. Squatch ecommerce funnel

Dr. Squatch's grooming ecommerce funnel starts from a homepage entry and follows a homepage to questions to pdp to checkout journey. The captured flow contains 8 screens across entry, quiz-question, pdp, checkout for soap.

What’s in the flow

The captured journey contains 8 screens across 4 page types.

entry:homepagejourney:homepage-to-questions-to-pdp-to-checkoutvertical:groomingproduct:soapproduct:bar-soapaudience:menoffer:bundleproof:reviewsproof:guaranteeupsell:presentcheckout:shopify
  1. 01entry
  2. 02quiz question
  3. 03pdp
  4. 04checkout