Ecommerce funnel research / Ritual

Ritual ecommerce funnel

Ritual's supplements ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 5 screens across pdp, cart-drawer, checkout for prenatal multivitamin.

What’s in the flow

The captured journey contains 5 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:supplementsproduct:prenatal-multivitaminaudience:pregnant-womencompany-size:mid-marketoffer:percentage-discountoffer:free-shippingproof:testimonialsproof:guaranteeupsell:presentmarket:us
  1. 01pdp
  2. 02cart drawer
  3. 03checkout