Ecommerce funnel research / SALT & STONE

SALT & STONE ecommerce funnel

SALT & STONE's beauty ecommerce funnel starts from a homepage entry and follows a homepage to pdp to cart to checkout journey. The captured flow contains 6 screens across other, pdp, cart, entry, checkout for body mist.

What’s in the flow

The captured journey contains 6 screens across 5 page types.

entry:homepagejourney:homepage-to-pdp-to-cart-to-checkoutvertical:beautyproduct:body-mistaudience:unisexaudience:unisex-fragrance-shopperscompany-size:largeoffer:subscriptionproof:testimonialsupsell:presentmarket:us
  1. 01other
  2. 02pdp
  3. 03cart
  4. 04entry
  5. 05checkout
SALT & STONE ecommerce funnel | Funnelbook