Ecommerce funnel research / Missoma

Missoma ecommerce funnel

Missoma's jewelry ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 5 screens across pdp, cart, checkout, cart-drawer for necklace.

What’s in the flow

The captured journey contains 5 screens across 4 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:jewelryproduct:necklaceprice-point:premiumcompany-size:mid-marketmarket:aumarket:camarket:demarket:frmarket:gbmarket:nlmarket:us
  1. 01pdp
  2. 02cart
  3. 03checkout
  4. 04cart drawer