Ecommerce funnel research / Ergatta

Ergatta ecommerce funnel

Ergatta's fitness ecommerce funnel starts from a homepage entry and follows a homepage to pdp to cart to checkout journey. The captured flow contains 10 screens across other, entry, pdp, cart, checkout for rowing machine.

What’s in the flow

The captured journey contains 10 screens across 5 page types.

entry:homepagejourney:homepage-to-pdp-to-cart-to-checkoutvertical:fitnessproduct:rowing-machineaudience:home-fitnessaudience:home-fitness-usersprice-point:premiumoffer:free-shippingproof:pressmarket:us
  1. 01other
  2. 02entry
  3. 03pdp
  4. 04cart
  5. 05checkout