Ecommerce funnel research / Femine

Femine ecommerce funnel

Femine's footwear ecommerce funnel starts from a collection entry and follows a collection to pdp to cart to checkout journey. The captured flow contains 5 screens across collection, pdp, cart, checkout for slip on sneakers.

What’s in the flow

The captured journey contains 5 screens across 4 page types.

entry:collectionjourney:collection-to-pdp-to-cart-to-checkoutvertical:footwearproduct:slip-on-sneakersupsell:present
  1. 01collection
  2. 02pdp
  3. 03cart
  4. 04checkout