Ecommerce funnel research / Southern Living

Southern Living ecommerce funnel

Southern Living's travel ecommerce funnel starts from a other entry and follows a other to result to article to interstitial to questions journey. The captured flow contains 10 screens across entry, quiz-result, other, article, quiz-interstitial for cruise.

What’s in the flow

The captured journey contains 10 screens across 6 page types.

entry:otherjourney:other-to-result-to-article-to-interstitial-to-questionsvertical:travelproduct:cruiseaudience:older-adultscompany-size:largeoffer:installment-planmarket:gb
  1. 01entry
  2. 02quiz result
  3. 03other
  4. 04article
  5. 05quiz interstitial
  6. 06quiz question
Southern Living ecommerce funnel | Funnelbook