Ecommerce funnel research / Parachute Home

Parachute Home ecommerce funnel

Parachute Home's home-goods ecommerce funnel starts from a article entry and follows a article to pdp to cart to checkout journey. The captured flow contains 7 screens across article, pdp, other, checkout, cart for bedding.

What’s in the flow

The captured journey contains 7 screens across 6 page types.

entry:articlejourney:article-to-pdp-to-cart-to-checkoutvertical:home-goodsproduct:beddingproduct:bathaudience:homeownersaudience:home-shopperscompany-size:largeproof:reviewscheckout:multistepmarket:aumarket:camarket:demarket:esmarket:frmarket:itmarket:nlmarket:us
  1. 01article
  2. 02pdp
  3. 03other
  4. 04checkout
  5. 05cart
  6. 06entry