Ecommerce funnel research / Olaplex
Olaplex ecommerce funnel
Olaplex's beauty ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across cart, cart-drawer, checkout, pdp for hair oil.
What’s in the flow
The captured journey contains 4 screens across 4 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:beautyproduct:hair-oilproduct:bonding-treatmentupsell:present
- 01cart
- 02cart drawer
- 03checkout
- 04pdp