Ecommerce funnel research / Störtebekker

Störtebekker ecommerce funnel

Störtebekker's hair-care ecommerce funnel starts from a quiz entry and follows a quiz to result to checkout journey. The captured flow contains 3 screens across entry, checkout, quiz-result for dandruff care.

What’s in the flow

The captured journey contains 3 screens across 3 page types.

entry:quizjourney:quiz-to-result-to-checkoutvertical:hair-careproduct:dandruff-careproduct:dandruff-treatmentaudience:dandruff-sufferersproof:testimonialscheckout:express-checkout
  1. 01entry
  2. 02checkout
  3. 03quiz result