Ecommerce funnel research / Harper Wilde

Harper Wilde ecommerce funnel

Harper Wilde's apparel ecommerce funnel starts from a collection entry and follows a collection to pdp to cart to checkout journey. The captured flow contains 5 screens across entry, collection, cart, pdp, checkout for bras.

What’s in the flow

The captured journey contains 5 screens across 5 page types.

entry:collectionjourney:collection-to-pdp-to-cart-to-checkoutvertical:apparelproduct:brasproduct:underwearaudience:womenprice-point:mid-marketcompany-size:mid-marketproof:reviewsmarket:us
  1. 01entry
  2. 02collection
  3. 03cart
  4. 04pdp
  5. 05checkout